Sales Mastery

Programme details

Fed up of hit and miss sales results?

Let us show you how to stop alienating your customers and start boosting your sales performance.

Too many people get hit-and-miss results using out-of-date sales techniques that have been disproved by science. With the commoditisation of products and services, it is no surprise that research shows that 50% of sales success is down to the salesperson, rather than the product or service.

By applying insights from neuroscience research, we demonstrate how traditional selling behaviours can actually result in alienating customers. We explain why this happens and the methods that should be used instead to really boost your sales performance.

Harness the full opportunity of your customer base

Traditional training approaches to sales and selling are largely focused on low-cost commodities, often completing in a single transaction. But with complex high-value sales, 60% of the buying cycle is complete before the salesperson even enters the frame! The focus of our training therefore moves from transaction to partnership, with the emphasis on customer retention, cross-selling and referrals to maximise your customers’ lifetime value.

Here’s the evidence

Our methods are grounded in evidence from the observation of tens of thousands of sales meetings to understand what separates the average from the high-performing salesperson. We show how to unearth the emotional drivers of each and every customer or prospect to convert opportunities into closed business. We emphasise the critical aspects of business development – solving customer problems by building trust, rapport and credibility. And most importantly, adding value at every stage of the sales process! This will transform employees’ attitudes and behaviour as they learn to view their role as helping customers buy, rather than the ‘pushy salesperson’ stereotype.