Sales Mastery

Goodbye myths, hello science

Are you ready to connect better and sell more?

We know more than ever before about the human brain, emotional intelligence and how we make decisions – but most of us are still unaware of how to apply these new insights to selling. Most sales methods have not adapted to today’s selling climate. Through our training programmes, let’s bring your people up-to-date and ready to make more sales, without hard sell techniques.



The broad coverage of Sales Mastery



Success in Sales Mastery

Our highly interactive and practical course, will include sales situations relevant to your organisation and will cover:

  • What really makes people buy – the neuroscience behind decision-making and selling
  • Why traditional sales methods don’t work – how we unintentionally alienate our customers
  • How to develop trust and empathy with your customer to get that all-important emotional buy-in
  • Ways to craft powerful questions that get to the hidden drivers and buying motivations
  • How to express your USPs in a compelling way that hooks the customer
  • A trusted, tried-and-tested, step-by-step process to convert new leads into closed business

Programme details

Fed up of hit and miss sales results?

Let us show you how to stop alienating your customers and start boosting your sales performance.

Too many people get hit-and-miss results using out-of-date sales techniques that have been disproved by science. With the commoditisation of products and services, it is no surprise that research shows that 50% of sales success is down to the salesperson, rather than the product or service.

By applying insights from neuroscience research, we demonstrate how traditional selling behaviours can actually result in alienating customers. We explain why this happens and the methods that should be used instead to really boost your sales performance.

Harness the full opportunity of your customer base

Traditional training approaches to sales and selling are largely focused on low-cost commodities, often completing in a single transaction. But with complex high-value sales, 60% of the buying cycle is complete before the salesperson even enters the frame! The focus of our training therefore moves from transaction to partnership, with the emphasis on customer retention, cross-selling and referrals to maximise your customers’ lifetime value.

Here’s the evidence

Our methods are grounded in evidence from the observation of tens of thousands of sales meetings to understand what separates the average from the high-performing salesperson. We show how to unearth the emotional drivers of each and every customer or prospect to convert opportunities into closed business. We emphasise the critical aspects of business development – solving customer problems by building trust, rapport and credibility. And most importantly, adding value at every stage of the sales process! This will transform employees’ attitudes and behaviour as they learn to view their role as helping customers buy, rather than the ‘pushy salesperson’ stereotype.

Ready to secure sales based on emotional drivers?

We’re here to help.

Request more information

Meet your programme leader – TOM FLATAU

Teaching bottom-line increasing programmes for over 15 years

As an experienced coach and trainer, Tom will guide you through this programme, offering unique insight from years of selling and observing human behaviour.

From understanding the importance of emotional intelligence through to a neuroscience-based step-by-step sales processes, your people will become better salespeople after just one session.


What our clients say

Steve Jardine
Sales Director, Acoulite
“It changed my perception of sales in a fun, thought-provoking way…messed with my brain…in a good way! “
Alistaire Paine
Business set up adviser Creative Zone
“Very insightful – sheds a completely different light on the art and science of selling.”
Annemarie Flemming
Business Development Manager, MovePlan
“This programme is a terrific body of knowledge that combines the latest neuroscience on how the brain functions and customer buying behaviours. It provides great insights on how to craft your message to the way that customers like to buy.”
Andy Goodfellow
National Business Manager, Cheisi
“The brain is lazy and can only process a few things! Understanding emotive selling is crucial.”
Jaspal Bal
Senior Account Manager, Acoulite
“I achieved 240% above target, which is outstanding! Rather than wasting time, I am seeing the right people, which is more efficient in terms of results.”