Neuroscience reveals the part of the brain to sell to
Could you be using neuroscience to boost your sales? Most sales people sell to the thinking brain, focusing their pitch...Read more
Want to sell more … shut-up and listen!
The more you tell, the less you sell! The human brain is designed to solve problems. Imagine in our...Read more
Keep your sales message simple – or your customer switches off
Beware using symbols. If you’re like me, when you get into a lift (or elevator if you’re American) you may...Read more
How to throw away money & wreck relationships
Know your neuroscience! Understand how your brain works under pressure and the impact it has on your negotiation performance and...Read more