How to reduce the fear factor at the negotiating table
Stress and aggression trigger the brain’s threat system. So many negotiations are unsatisfactory because we dive into money and numbers...Read more
No more price concessions! Tradeables are your secret weapon!
Being squeezed on price? Know your tradeables! Alternative options that cost you ...Read more
The danger of false expectations in negotiation
Could you be losing out by creating false expectations in your negotiations? The brain is not capable of judging a...Read more