Dynamic selling skills – Chartered Institute for Securities & Investment (Dubai)

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Dynamic selling skills – Chartered Institute for Securities & Investment (Dubai)

January 29, 2019 @ 5:00 pm - 7:00 pm


Don’t just meet targets – EXCEED them

Thanks to the latest neuroscience research, we know more than ever before about the human brain and how we make decisions – but most of us are still unaware of how to apply these new insights to selling.

Too many people get hit-and-miss results using out-of-date techniques that just cannot rival modern alternatives. By applying insights from neuroscience research, we will show you how to really boost your sales performance.

Emotion NOT LOGIC seals the deal

Neuroscience also sheds light on how certain selling behaviours actually result in alienating your customer – we will demonstrate why this happens and the methods you should be using instead.

Traditional approaches to selling are largely focused on low-cost commodities, often completing in a single transaction. But with high-value products and services, the focus moves from ‘transaction’ to ‘partnership’. The emphasis shifts to customer retention, cross-selling and referrals – in other words, the life time value of the customer.

2 hours CPD

This seminar is a dynamic blend of neurosales and partnership-selling that uses research from observing thousands of sales meetings. We apply this to demonstrate what successful sales people are doing to create superior results. We help you discover the full sales opportunity that your customer base represents. We show you how to connect with each and every customer or prospect to secure their emotional buy-in so you can convert sales opportunities into closed business.

You will learn

  • What really makes people buy – the neuroscience behind decision-making and selling
  • Why traditional sales methods don’t work – how we unintentionally alienate our customers
  • How to develop customer empathy to get that all-important emotional buy-in
  • Discover how to convert your “pitch” into a powerful question sequence
  • How to express your USPs in compelling way that hooks your customer
  • A tried-and-tested, step-by-step process to convert new leads into closed business

Described as “powerful”, “vibrant”, “engaging”, “inspiring”

International speaker and consultant Tom Flatau empowers individuals and transforms futures by challenging and changing mindsets.

Tom Flatau - TV-interview

Tom is regularly invited to deliver his internationally acclaimed seminars and programmes across the globe on a number of specialist topics, including Leadership, Coaching, Sales, Negotiation and Employee Engagement.

If you are interested in Tom speaking exclusively to your audience then please contact us for more information.


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Dubai Financial Services Authority Office
Dubai Financial Services Authority Office, Level 13, The Gate Building, P.O. Box 75850, DIFC,
Dubai, United Arab Emirates
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